High-end integrators
• Low-volume, high-cost installations
• 5-25 homes/year
• $50,000+ installations
• Install types: highly integrated, all subsystems, extensive home theaters
• Primary customers: Affluent consumer; new homes and major remodels
• Secondary customers: Custom builders, Architects, Interior Designers
Mainstream integrators
• 30-200 homes/year
• $10k - $50k installations
• Install types: integration, but may be less customized; all subsystems; modest theaters
• Primary customers: Upper-income or particularly tech-savvy consumer
• Secondary customers: Custom builders, Developers
High-volume integrators
• 300 – 3,500+ homes/year
• $2k - $10k installations
• Install types: structured wiring, security, distributed audio, surround sound systems
• Primary customers: “Typical” consumer, spec homes
• Secondary customers: production builders, developers
Home Theater specialists
• 5 – 25 homes/year
• $10k - $1,00,000+
• Install types: Mostly single-room theaters, from fairly modest to ultra-high end
• Primary customers: Movie/ entertainment enthusiast
• Secondary customers: Custom builders, other integrators
High-volume specialists (security, electricians, IT, AV Retail)
