Updating...
Brand Awareness, Use, and Preference Study
Release Date: March 2010
Table of Contents
This annual report measures brand awareness, familiarity, and usage of a wide range of home electronic categories to understand the relative position of each provider in the market.
This study will be used for strategic planning for the companies included in the study, for market research for companies planning to enter this fast-growing market, as well as for competitive companies seeking to broaden their marketing and sales horizons.
Custom electronics integrators were asked three questions:
* Which brands are installers most familiar with?
* Which brands have they used in the past two years?
* Which brands do they use most?
Product categories included in the study are:
In-Wall/Ceiling Speakers
Floor/Shelf (freestanding) Speakers
A/V Receivers
Amplifiers & Pre-amps
Multiroom Audio Distribution
Media Servers
Audio & Video Cable
Plasma Flat-Panel TV's
LCD Flat-Panel TV's
Front Projectors
Video Film Screens
Racks, Mounts & Lifts
Power Conditioning/Power Quality/Surge Suppression
Home Theater Furniture
Home Theater Seating
Acoustical Treatments
Whole house Automation Systems
Lighting Controls
Window Covering Controls
HVAC Controls
Universal Wireless Remote Controls
Central Vacuum Systems
Security Systems
Structured Wiring Systems.
Price: $1,595.00
