Updating...
Brand Awareness, Use, and Preference Study
Release Date: March 2011
Table of Contents
This annual report measures brand awareness, familiarity, and usage of a wide range of home electronic categories to understand the relative position of each provider in the market.
This study will be used for strategic planning for the companies included in the study, for market research for companies planning to enter this fast-growing market, as well as for competitive companies seeking to broaden their marketing and sales horizons.
Custom electronics integrators were asked three questions:
* Which brands are installers most familiar with?
* Which brands have they used in the past two years?
* Which brands do they use most?
Product categories included in the study are:
In-Wall/Ceiling Speakers
Floor/Shelf (freestanding) Speakers
A/V Receivers
Amplifiers & Pre-amps
Multiroom Audio Distribution
Media Servers
Audio/Video Wire & Cables
Plasma Flat-Panel TV's
LCD Flat-Panel TV's
Front Projectors
Video Film Screens
Racks
Mounts and Lifts
Power Conditioning/Power Quality/Surge Suppression
A/V Cabinetry and Stands
Seating - Home Theater/Media Room
Acoustical Treatments - Home Theater/Media Room
Whole-House Automation/Integration
Security Systems
Lighting Controls
Window Covering/Shade Controls
HVAC Controls -- Standalone
Universal Wireless Remote Controls -- Standalone
Central Vacuum Systems
Security Systems
Structured Wiring Systems
Price: $1,595.00
