You put together up to 6 questions you want to ask a targeted group of industry participants. The questions may include one open-ended question. Below are some sample questions:
1. Based on your experience or knowledge of the [PRODUCT/SERVICE], how good is it overall?
2. Please rate the level of IMPORTANCE when choosing a brand of [CATEGORY].
- Quality
- Innovative design
- Value
- Pricing
- Functionality
- Visual appeal
- Product selection
3. Please rate your level of SATISFACTION when choosing a brand of [CATEGORY].
- Quality
- Innovative design
- Value
- Pricing
- Functionality
- Visual appeal
- Product selection
4. What one improvement would you most like to see in the [PRODUCT/SERVICE]?
5. How likely are you to buy [PRODUCT/SERVICE]?
6. Based on your awareness of [PRODUCT/SERVICE], is it better, the same or not as good as other brands of [CATEGORY]?
7. How often did/do you typically use the product per [DAY, WEEK, MONTH, etc.]?
8. How has your experience using the [PRODUCT/SERVICE] differed from your original expectations?
9. Where do you primarily use the [PRODUCT/SERVICE]? (Check all that apply)
- At home
- At the office
- Another location outside the home
- Not using
- Other, please specify
10. Are you using the [PRODUCT/SERVICE] more, less or the same as a month ago?
11. Other than lower prices, how could [PRODUCT/SERVICE] interest you more?
12. If you were to buy this product, would you purchase at full price or would you wait until this item was on sale?
13. Do you typically read the back and side panels of a product’s package?
14. Have you tried or are you using [PRODUCT/SERVICE TYPE]?
15. If you don’t use the product, have you ever seen or heard of [PRODUCT/SERVICE]?
16. What specific brands of [CATEGORY] have you heard of?
17. What one brand of [CATEGORY] do you use most often?
18. Why did you try [PRODUCT/SERVICE] the first time? (Check all that apply)
- Looks good
- Easy to use/convenient
- Price value
- Solves problem
- Readily available
- Best quality
- Good selection
- Just what I need
- Advertising
- Have not used
- Other, please specify
19. How interested are you in [PRODUCT/SERVICE]?
20. How much did you pay for your most recent purchase? [SPECIFY QUANTITY OR UNIT SO CAN ESTIMATE APPROPRIATE RESPONSE].
