You put together up to 6 questions you want to ask a targeted group of industry participants. The questions may include one open-ended question. Below are some sample questions:
1. How long have you owned or used any brand of [PRODUCT CATEGORY]?
2. Please list all the brands of [PRODUCT CATEGORY] you have ever owned or used.
3. When shopping for the product you currently own, did you consider different brands or just [BRAND].
4. When shopping for the [GENERIC PRODUCT] you now own, how important were the following features?
- Cost
- Size
- Design
- Convenience
- Quality
- Functionality
- Durability
- Availability
- Where sold
- [OTHER PRODUCT FEATURE]
5. Was/were there any other feature(s) that was/were important in your purchase decision?
6. What was the single most important feature to you when shopping for the product?
- Cost
- Size
- Design
- Convenience
- Quality
- Functionality
- Durability
- Availability
- Where sold
- [ENTER OTHER PRODUCT FEATURE]
- Other, please enter other important feature
7. Please rate [BRAND PRODUCT] on these same features.
- Cost
- Size
- Design
- Convenience
- Quality
- Functionality
- Durability
- Availability
- Where sold
- [ENTER OTHER PRODUCT FEATURE]
- Other, please enter other important feature
8. Considering all you know about [COMPETITOR'S PRODUCT], please rate it on these same features.
- Cost
- Size
- Design
- Convenience
- Quality
- Functionality
- Durability
- Availability
- Where sold
- [ENTER OTHER PRODUCT FEATURE]
9. How often do you use your [BRAND PRODUCT]?
10. Rate your SATISFACTION with the performance of your [BRAND PRODUCT].
11. Rate your overall SATISFACTION with your [BRAND PRODUCT].
12. If you could make one change to [BRAND PRODUCT] what would it be?
13. Would you recommend [BRAND PRODUCT] to a friend looking for a [GENERIC PRODUCT]?
