You put together up to 6 questions you want to ask a targeted group of industry participants. The questions may include one open-ended question. Below are some sample questions:
- Do you currently use [PRODUCT/SERVICE]?
- If a current user, how long have you used [PRODUCT/SERVICE]?
- How often do you use [PRODUCT/SERVICE]?
- Please read the following product description for a new product: [ENTER PRODUCT DESCRIPTION]. Based on the description, how interested would you be to buy this new [PRODUCT/SERVICE] if priced within your budget?
- What do you like about the described [PRODUCT/SERVICE]?
- What do you dislike about the described [PRODUCT/SERVICE]?
- What would you expect to pay for a new [PRODUCT/SERVICE] like the one described? [SPECIFY QUANTITY OR UNITS SO RESPONDENTS CAN ESTIMATE APPROPRIATE RESPONSE]
- At what price would this new product begin to look inexpensive or cheap?
- At what price would the product begin to look expensive?
- At what price would the product be too expensive - so expensive that you would never consider buying it?
- At what price would the product look too cheap - so cheap that you would feel that quality could not be good?
- About how many units of this new product would you buy over the next year at each price/units price listed?
- If you knew that the average price of [PRODUCT/SERVICE CATEGORY] was [PRICE], would you expect to pay more or less to buy the described product/service?
- If you knew that average price of [PRODUCT/SERVICE CATEGORY] was [PRICE], would you expect to pay more or less to buy it from [COMPETITOR] if they offered it?
