You put together up to 6 questions you want to ask a targeted group of industry participants. The questions may include one open-ended question. Below are some sample questions:
1. In the past year, which of the following [COMPANY] products/services have you purchased?
2. For how long have you used [COMPANY] products/services?
3. How satisfied were you overall with the purchasing experience from your last purchase with [COMPANY]?
3A. Please tell us why you were dissatisfied with your purchasing experience overall.
4. In your most recent purchase, what product(s)/services(s) did you purchase? Please check all that apply.
5. How or where did you purchase the product/service?
6. Why did you purchase the product/service?
7. How would you rate the overall value of this product/service?
8. How well do you agree with the following statements?
- Product/service was worth the purchase price
- Product/service is competitively priced
- Product/service does what it claims
- Product/service does what I need
- Product/service is easy to use
9. How important are the following characteristics to you when purchasing product/service?
- Quality of the product
- Price of the product
- Reputation of the company
- Purchase experience
- Installation or first use experience
- Usage experience
- After purchase service (customer service, etc.)
- Repeat purchase experience
10. What was the primary reason for purchasing the product/service from [COMPANY]?
- Quality of the product
- Price of the product
- Reputation of the company
- Purchase experience
- Installation or first use experience
- Usage experience
- After purchase service (customer service, etc.)
- Repeat purchase experience
- Other, Please Specify
11. How many times have you purchased products/services from [COMPANY]?
12. Would you purchase this product/service again from [COMPANY]?
12A. Please tell us why you would not purchase this product/service again.
13. Did you work with a service representative while purchasing product/service?
14. Please rate the following characteristics of the service representative who helped you
- Knowledge of the product
- Courteousness
- Willingness to help
- Efficiency/quickness
- Ability to complete transaction
