You put together up to 6 questions you want to ask a targeted group of industry participants. The questions may include one open-ended question. Below are some sample questions:
1. In the past year, which of the following [COMPANY] products/services have you utilized?
2. How often do you use [COMPANY] products/ services?
3. How would you rate your overall experience with [COMPANY]?
3A. Please tell us why you were not satisfied with [COMPANY].
4. Overall, how satisfied were you with the following [COMPANY] products/services?
5. How valuable are each of the following [COMPANY] products/services to you?
6. Please indicate how much do you agree with the following statements about [COMPANY]:
- Provides the products and services that I require now
- Provides products and services that will meet my needs in the future
- Understands my needs
- Delivers products and services on time
- Delivers products and services on budget
- Provides customer support that meets my needs
- Resolves problems when they occur
7. In the past year, have you utilized [COMPANY] customer service?
8. Please rate [COMPANY] customer service performance in the following areas:
- Ease of contacting customer service
- Helpfulness of representative
- Quality of advice
- Professionalism of representative
- Issue resolution
- Promptness of email response
- Promptness of answering phone
- Overall quality of issue handling
9. What do you like most about [COMPANY]?
10. What do you like least about [COMPANY]?
11. If you could do one thing to improve [COMPANY], what would it be?
12. Thinking of similar companies, how would you compare [COMPANY] to other companies?
12A. Please tell us why you consider [COMPANY] to be worse compared with other companies.
13. Would you use [COMPANY] products and services in the future?
13A. Please tell us why you would not use [COMPANY] products and services in the future.
14. Would you recommend [COMPANY] product/services to people within your industry?
14A. Please tell us why you would not recommend [COMPANY] product/services.
