You put together up to 6 questions you want to ask a targeted group of industry participants. The questions may include one open-ended question. Below are some sample questions:
- Do you remember seeing this advertisement?
- How would you rate it compared with others?
- What impressions do you get from the ad?
- Based on advertised features, would you buy this product/service?
- How well did the ad describe product/service?
- How different would you expect this product/service to be from similar products/services on market?
- How personally relevant was this ad for you?
- What, if anything did you like a about this ad?
- What, if anything, did you dislike about this ad?
- Which of the following words or phrases would you use to describe this ad to a friend?
- Are you currently using this product/service?
- Have you ever used this product/service?
